At Myracle Kitchen we dream big. We believe business can, and should, be a force for good. At the heart of our Purpose Manifesto is our pledge to be radically honest, so we made a commitment to be carbon neutral by 2025.
To do this, we knew we had to measure our carbon footprint - how on earth do you do that, right? And as if by magic, the universe connected us to Carbon Analytics, a company that helps businesses measure their entire carbon footprint, and we joined forces. It was time for the Myracle Makers to embark on a journey of CO2 self-discovery.
So, what did we find out?
When analyzing your business-wide carbon footprint, everything’s out on the table. Not one item of business expenditure is left out of the carbon equation. This stretches from the obvious like purchasing ingredients, transporting goods, manufacturing etc, to the coffee cups we use at our trade shows. The sustainability warriors at Carbon Analytics have a clever way to allocate carbon value to anything and everything, which saved us a lot of head-scratching!
We learnt a lot and it started to make a lot of sense: as our business grows, so does our carbon usage. It’s not always straightforward. There are complexities for small businesses, as the numbers can be deceiving if you’re looking for linear reductions. For example, if you’re always innovating new products, like we are at Myracle Kitchen (watch this space!), it can impact your year-on-year improvement. Say we developed a product one year, but it didn’t go to market until the next, it’s likely to affect the carbon to revenue in a way that’s not a straight decline. Our launch of Myracle Kitchen Barista Mylk comes a year after its development, which likely contributed to this significant reduction. We don’t know what the next year holds, and while it’s unlikely we will top this incredible success, we can now track and analyze our carbon use on a monthly basis which we recognise as an invaluable step in the right direction for Myracle.
So now what?
If you’re reading this, you probably already know the environmental impact of the dairy industry, but we’re using this to shine the light on our plant-based ingredients, too. Dairy alternatives are receiving negative backlash particularly when it comes to ingredient sourcing. Some other forward-thinking brands are starting to share their climate impact, including noting their carbon footprint on their packaging. We’ve taken this a step further - we’re not just stating the problem, we’re determined to solve it.
This leads us to the most myraculous part of all. What we’ve all been waiting for. The Myracle headline. Thought it would take us 5 years? Think again... it took us 6 months! We dreamt and acted BIG. We offset our entire business-wide footprint immediately and we have officially been certified as carbon neutral by Carbon Analytics. We do this by investing in certified Gold Standard projects like wind farms, that remove the need for carbon in the atmosphere.
The entire economic ripple required to get you our products has been offset. You can now feel confident that every dollar you spend on Myracle Kitchen is netting nothing to the environment. This doesn’t include what the retailer emits of course, or the packaging disposal - although we’re working on these too. We are proud to be part of a growing network of businesses across the world, who all see the importance of going carbon neutral. We’re committed to going further, exploring the edge of what’s possible and challenging convention to keep on improving.
We won’t stop there…
We’re not in denial. We know there is a lot of work to do and off-setting isn’t everything. We know we need to re-imagine our consumer society. Next step for us is conscious packaging, we want to ensure our packaging is not going to contribute to our climate emergency. We won’t stop until we’ve found solutions to everything in our Purpose Manifesto. We hope you’ll join us on our mission to revolutionise the food system.
Remember, myracles happen, when you believe.